The head of a Russian advertising agency tasked with creating large building facades to promote the 2018 World Cup in Russia has come under fire for using one of the nearly 50-meter-tall facades to pay tribute to his wife, by using her as the model.
Ivan Panteleev, director of advertising agency Novatek Art has been criticised by street artists and members of the general public for putting a giant portrait of his wife Daria on a building facade funded by the Moscow city budget. Four murals were commissioned and co-sponsored by the city’s public relations committee in 2016, to remind the people of Moscow of the upcoming (now ongoing) World Cup, and some people didn’t like that Panteleev used his wife, of all people, as the model for one of the giant artworks.