After the owner of a Russian supermarket chain announced that he would be paying 1 million rubles to each person proven to have gotten food poisoning from the store’s products, many decided to take him up on his offer.
Earlier this month, Yekaterinburg-based supermarket chain Zhiznmart came under fire for allegedly selling compromised food products that had landed at least 18 people in the hospital with food poisoning. As a result, several suppliers refused to work with Zhiznmart anymore for fear of getting audited by Rospotrebnadzor, Russia’s federal agency in charge of consumer wellbeing and protection. Left with empty shells and a sullied reputation, Zhiznmart founder made a bold public statement, promising to compensate each person proven to have been poisoned by his products with 1 million rubles ($11,000). His promise went viral, and before long, people were trying to get food poisoning at Zhiznmart and get compensated.