Television in San Diego is going to the dogs. No, really. They have a new 24-hour channel that’s just meant to keep dogs company when the owners are out of the house. DOGTV was launched on Time Warner and Cox digital cable systems last week.

It’s not uncommon for dogs to feel lonely when their masters leave the house, and some even wreck things out of anxiety. According to Gilad Neumann, CEO of DOGTV, there are several other behavioral issues that dogs develop due to loneliness. He says dogs experience stress too, and leaving the TV on for them could provide some comfort. So what kind of programs do dogs like to watch? Obviously, ones with other dogs. There are programs of dogs playing with balls, meant to stimulate pets, and dogs sleeping, meant to relax them.

Since the concept is still very new, it’s difficult to say if pets will really be interested in the channel or not. While Neumann says that it is intended to create a soothing and relaxing environment for dogs, professor of animal behavior Dr. Katherine Houpt thinks that the channel is not likely to be successful. She says that cats may be interested in TV, while dogs prefer the sound. Dogs don’t even want to be entertained and like to sleep when alone, according to Dr. Houpt.

Photo by ccho

Of course, there’s no way to know whether the dogs are really into DOGTV or not, unless cameras are set up to record their activities at home. So for now, it just looks like another way for TV networks to make some money off dog-owners.

via ABC News