In celebration of the World Anti-Tobacco Day, campaigners in Mumbai, India, have created an impressive life-size car model from 200,000 cigarettes. The smokable installation was placed on display in a Mumbai shopping mall, where it attracted the attention of everyone who passed by. But it was the message in the background that really caught my eye; apparently an average smoker will make short work of the 200,000 cigarettes in just a few years…

India is currently the second largest producer and consumer of tobacco, after China. At least one fifth of India’s population (roughly 241 million people) consume tobacco in some form.

Photo by INDRANIL MUKHERJEE/AFP/Getty Images

Photo by INDRANIL MUKHERJEE/AFP/Getty Images

Photo by INDRANIL MUKHERJEE/AFP/Getty Images via Daylife