IKEA has been selling food and furniture for years, but they recently managed to marry the two with a pop-up restaurant called ‘The IKEA Breakfast in Bed Cafe’. The uniquely themed eatery was furnished with luxurious beds instead of the traditional chair and table setup. Visitors were shown to their beds, from where they could order food and drinks, get expert advice from sleep specialists, and even take naps!
Located on Leonard Street in London’s hipster hub Shoreditch, the pop-up was open between 7am and 3pm, until May 20. Patrons chose between single and double beds, kicked up their heels, and relaxed, while being served by specially trained waiting staff. The menu included classic British breakfast food like salmon, toast, fresh juice, and sleep inducing teas, along with traditional Swedish breakfast options.
IKEA management said that they wanted to give people the experience of eating restaurant quality food in a homelike atmosphere, especially because their research revealed that 50 percent of Brits have never enjoyed breakfast in bed. “There’s nothing better than being in your own bed, you can enjoy sleep, cuddles and lazy days, but the piece de resistance has to be breakfast in bed,” said Myriam Ruffo, IKEA’s head of Bedrooms and Bathrooms.
So they furnished the pop-up with the best cots and bedding from their Bedroom and Bathroom collection, and even included a special menu from which customers could order beds and pillows of their choice. Entry was free, and each customer was allocated a maximum time of 45 minutes, which included a meal, a consultation with a sleep specialist, and a short nap.
“At IKEA, we believe that the delight of having breakfast in bed shouldn’t just be reserved for those special occasions and should be something that makes everyday wonderful,” she added. “To celebrate this firmly held belief in starting the day the right way, we are opening The IKEA Breakfast in Bed Café to showcase how we can make our beds and bedrooms an oasis of serenity amid the hubbub of the outside world.”
Pity the restaurant was only a pop-up. I’d go there every day if I could!
Via: Dail Mail
