For the first time ever, a polar bear has been spotted floating on a small iceberg, in London.

It’s not ever day you see a polar bear floating on the river Thames, let alone one that is 100% recyclable. To celebrate the opening of Eden, a new natural history television channel, a sculpture of a stranded polar bear and his cub was comissioned and set afloat in Greenwich, southeast London.

The whole point of Eden‘s 16-foot-sculpture was to attract attention on a burning environemental issue, the melting of the polar bear‘s habitat. If extreme measures are not taken, the largest land predator on Earth could become extinct.

The recyclable polar bear was launched on the Thames on January 26, at 6:30 in the morning, and traveled for 7.5 miles before stopping beside Tower Bridge for a photo shoot.

via Planetsave.com