Corporations are in business to make money and being popular is good for business, which is why we have advertising to hammer brand names into our minds and keep us buying and buying. But sometimes along comes a company which loves its product so much that it’s willing to sacrifice some revenue to give more consumers the pleasure of using or tasting its creation. Asahi Shuzo, the Japanese brewer behind the extremely popular Dassai sake, has resorted to a full-page ad in the country’s most read newspaper to kindly ask of people not to pay so much for its sake.

The price of goods and services is dictated by the market demand for them. Dassai has become one of Japan’s best-selling sake brands, and retailers are trying to squeeze as much profit as they can from the drink. However, Asahi Shuzo boss Kazuhiro Sakurai was anything but happy with the price tag of Dassai in most retail stores, so he decided to take a stand by directly instructing people not to spend so much money on their favorite sake. He did id by running a full-page ad in the Yomiuri Shimbin newspaper that read “A request. Please do not pay a high price for our sake”.

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They say that love brings out the best in people, but there are times when it just makes them commit unspeakable acts, murder included. This was the route taken by two Indian lovers, who hatched a plot worthy of a crime thriller. Swathi, 27, and her lover Rajesh murdered her husband and disposed of his body by throwing it away in a forest. In order to be together and claim the assets of the victim, they took another drastic step: Swathi used acid on Rajesh’s face to disfigure him and pass him off as her murdered husband.

The evil deed was comitted on November 27, when the lovers injected Swathi’s husband, 32-year-old Sudhakar Reddy of Nagarkurnool, with an anesthetic and then killed him with an iron rod. They later transported the body in a car trunk and dumped it in a Nawabpet forest area in the Mahbubnagar district.

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It may sound crazy, but a mere £10.50 ($14) could actually make you the owner of a swanky English mansion in Devon which also comes with a Rolls-Royce, £50,000 in cash and all sorts of extra goodies, including a fully stocked wine cellar, a 3-hole golf course, a tractor and the whole house staff for an entire year.

If you consider yourself a lucky person, and have a few bucks to spare why not enter the “Win a Millionaire Mansion Competition” launched by an actual English millionaire looking to make a profit and have some fun in the process. The owner, who prefers to remain anonymous, sees this offbeat lottery as a way to sell the property without too much hassle and make a lucky someone’s dreams come true.

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One of India’s largest coal reserves, the Jharia coalfield, situated in the Dhanbad district of Jharkhand, is the site of one of the longest-burning fires in the world. The area has been burning continuously for over 100 years.

Mining in the Jharia coalfields, which cover over 100 square miles, began in the late 1800s, under British rule. The first detected fire broke out in 1916, but by the 1980s over 70 blazes had sprouted up, and none of them could be contained, let alone extinguished. As they were often deep underground, they were left to smolder in the hope that they would eventually burn out on their own. Unfortunately, a new mining operation in 1973 smothered that hope.

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YouTube has become the new breeding ground for celebrities. We’ve got fitness gurus, product pushers, comedians, gossip peddlers, gamers, you name it. Some of these people make quite a lot of money, but one of them is worthy of special attention because he happens to be a six-year-old boy. His name is Ryan and he has earned an eye-popping $11 million this year by doing something all kids love: playing with toys. The difference is that Ryan works (sort of) for his money by reviewing the toys on his channel, “Ryan Toys Review.”

Forbes magazine has just released its 2017 list of the 10 YouTubers with the highest income and young Ryan rank at number 8, tying for the spot with comedy channel Smosh. The estimate covers the period from June 1, 2016 to June 1, 2017, during which time Ryan’s videos clocked up more than 8 billion views in total and earned his family a cool $11 million in ad revenue. The boy is so popular worldwide that other kids have started imitating him and launching their own channels.

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It seems that these days people will go to any lengths for some attention on social media. Take YouTube, for example: it abounds in clips that will certainly make you go “Wow!” but also question the sanity of the uploaders. One guy enjoying his 15 minutes of fame right now is 22-year-old Jay Swingler from the UK, who made headlines for cementing his head inside a microwave oven for some YouTube views.

In hindsight, it looks funny and Jay certainly got the attention he craves. However, it may have gone horribly wrong: his friends couldn’t free him for an hour and a half, and emergency services had to be called. As relieved as Jay was to be rescued, he is absolutely unrepentant, saying the whole thing is hilarious and he is thrilled with the attention his video has garnered.

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Everybody is talking about cryptocurrencies these days, but very few actually understand the concept and the technology that underpins digital money. The latest craze in this space is a game called CryptoKitties which has players spending insane amounts of money on…well, virtual cats. According to some estimates, more than 6,000 people are trading in electronic cats, with the total transaction volume exceeding $7 million as of last week. And these are figures for a game that debuted as recently as November 28!

CryptoKitties is the creation of Axiom Zen and runs on the Ethereum platform. Ethereum, the second-most popular cryptocurrency after Bitcoin, is having a bit of an infrastructure problem because the kitty mania is putting a severe strain on its network. The rabid interest in CryptoKitties has led to a spike in traffic, accounting for more than 11% of the total at present. And some of the cartoon-like felines are changing hands for eye-popping amounts, the record belonging to one that sold for the digital equivalent of over $117,000.

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If you still have any doubts that mobile devices have taken over our lives, this should make you a firm believer: smartphones and QR codes have become tools of the trade for Chinese beggars. If you’re feeling generous, you can simply whip out your phone, scan a a printed QR code and transfer some money to the beggar’s account.

Local media have spread news of mobile-savvy beggars in the city of Jinan, in China’s Shandong province. They gather in areas popular with tourists, holding begging bowls that contain a QR code printout. Anyone with Alipay, WeChat Wallet, or some other mobile payment app can scan the code and make a donation. Wait, beggars in China have mobile phones? Well, according to state media outlets, that’s not actually a rare thing.

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Sometimes, when you tuck into your favorite meal, you may go, “Wow, I could eat nothing else for the rest of my days!” Could you really? What if you never, ever get to taste anything else? This might be the case with Micah Gabriel Masson Lopez – a two-year-old boy from Montreal, Canada who lives only on peaches.He suffers from a serious condition called food-protein induced enterocolitis syndrome (FPIES), which causes a severe allergy to virtually any food other than peaches.

Little Micah has hardly ever had a pain-free day. In addition to FPIES, he suffers from an immunodeficiency called DiGeorge syndrome and a rare genetic condition known as 15Q13.3 micro-duplication. Every month, his parents have to take him to nine different specialists, and the medical costs are taking a heavy toll. So is the cost of ensuring a steady supply of peaches, which can be a problem to find off-season in Quebec. His parents are so desperate that they have launched a crowdfunding campaign to raise money that will help them with all the expenses.

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The city of San Diego, California is set to pay its former Mayor Roger Hedgecock’s wife almost $85,000 for a fall on a damaged sidewalk in Pacific Beach that allegedly caused one of her breast implants to rupture.

Cynthia Hedgecock, 70, claims that she tripped and fell onto her chest while walking on Morrell Street toward Grand Avenue, on July 31, 2015. She testified that she was carrying folders in one hand, and her phone in the other, which prevented her from adequately breaking her fall, after tripping. She landed on her chest, which caused severe damage to her breast implants. Now, a judge has ordered the city to pay her $85,000 as compensation.

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A 29-year-old man from Guangzhou, China experienced sudden paralysis of all four limbs after spending two consecutive days playing on his mobile phone. The man reportedly spent a lot of his time looking down at his handheld, but this latest gaming marathon was the straw that broke the camel’s back.

Late last month, the yet unidentified gamer spent two consecutive days trying to advance as much as possible in the mobile video game he was so passionate about. In the early hours of the third day, he felt a sudden pain and stiffness in his neck. Within moments all four of his limbs went numb, and he found himself paralyzed. His family rushed him to the emergency department of Sun Yat-sen Memorial Hospital, where, after an MRI and other tests, Shen Huiyong, the orthopedic specialist, diagnosed him with cervical spondylosis hematoma. That meant that his paralysis was caused by blood clots in his cervical spinal tube pressing against his spinal cord.

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Humans have been riding horses for thousands of years, but one Ukrainian strongman proves that horses can sometimes ride us too. Champion powerlifter Dmytro Khaladzhi has been making quite a name for himself by carrying live, fully conscious horses on his back to prove his incredible strength.

Like most strongmen, Dmytro Khaladzhi does a lot of crazy stuff, like letting trucks drive over him, bending steel rods with his teeth, or driving nails through wood with the palm of his hand, but his horse carrying routines are by far the most impressive. Several videos doing the rounds online show him grabbing full-grown horses, lifting them on his back and taking a few steps with the incredible load, all while the confused animals enjoy the ride.

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We’ve all got our physical flaws and learn to live with them. Well, some don’t, but that’s what plastic surgery is for. There is one person in Zimbabwe who not only relishes his ugliness but also get awards for it. William Masvinu from Epworth has been crowned Zimbabwe’s Mr Ugly 2017 and couldn’t be prouder! It’s his fourth title, and he’s fully convinced his claim is undisputed.

William was happy with the “recognition” in general but especially pleased to wrest back the title he lost to another contestant last year. Winning ugly contests apparently requires preparation, just as beauty pageants, and the 43-year-old unemployed man will now be prepping to wow the world in the Mr Ugly World competition set to take place next year in South Africa.

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During the holiday season, the Nishi Tokyo Bus Company operates a rescue bus called the ‘Nesugoshi Kyusai’ bus (overslept rescue bus)  to pick up inebriated passengers who fell asleep and miss their stop. It meets passengers at the final station and delivers them back to their regular stop for the relatively small fee – when compared to a hotel room – of 880 yen (7.85 USD).

The rescue bus was the idea of a Nishi Tokyo Bus driver who pitched it to the company four years ago and they have been offering the service ever since. During the 2016 holiday season alone 75 passengers utilized the rescue bus, including 32 on the busiest night. This year, the rescue bus will operate every Friday evening throughout the month of December, as that is when the majority of company end-of-the-year drinking parties (called “bonenkai” in Japanese) take place.

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An Indian driver has received the Manush Sanman award for not honking once in the past 18 years. It may seem a strange award, but India is well known for the chaos of its roads, and the typical driver’s almost constant use of the car horn. Dipak Das, a Kolkata-based driver, believes that India can change this and eventually achieve peaceful, quiet roads.

Honking is a huge part of the driving experience in India, as people pretty much use them as an alternative to side mirrors. Some cars don’t even have side mirrors, while others have them folded, as to extend them outward could lead to collisions with other vehicles. Instead, Indian motorists honk incessantly to avoid collisions on the road where traffic is chaotic and so dense that cars appear just about to bump into each other at all times. Drivers honk to indicate that they’re about to make a pass or to indicate that another driver is too close. This creates unbearable noise pollution that many consider hugely detrimental to Indian society.

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