Safety Shot, a new blood alcohol detox drink set to launch later this year, promises to reduce blood alcohol content in less than an hour after consumption and make hangovers a thing of the past.
The global market for hangover cures is growing faster than ever, with experts predicting that it will exceed $6 billion by 2030. A fast-growing market usually means cutthroat competition, and that is certainly the case here, with hundreds of startups fighting to establish themselves as major players. One of the most promising companies in the field is Safety Shot (formerly Jupiter Wellness), whose upcoming product, set to launch in Q4 of 2023, has been described as “the biggest disruption in the drink market” to date and “the epitome of beverage innovation”. Its patented formula is said to be able to slash a person’s blood alcohol content in half in just 30 minutes, giving them a general feeling of well-being and reducing the risk of alcohol poisoning and even hangovers.
Created using scientifically proven ingredients, Safety Shot is said to work by enhancing metabolic pathways that break down blood alcohol levels and creating a protective layer around the stomach to prevent residual alcohol absorption into the body. Featuring a “tailored selection of all-natural vitamins and minerals and nootropics,” Safety Shot lowers blood alcohol levels faster than any other hangover cure while enhancing mental clarity.
According to the company, Safety Shot will become available in the United States in December of this year, with other markets expected to follow in the near future. The miraculous concoction will be available in a 12-ounce can, selling for $4.99 per can, or as a 4-pack for $19.99. The drink will initially be available in pharmacies across the US.
Companies have been trying to promote the ultimate hangover cure for years now, from Zbiotic, the world’s first genetically modified probiotic, to Morning Recovery, or the beer that doesn’t give you hangovers. Could Safety Shot be the last one we’ll ever need? We’ll just have to wait and see.
