I’m not a very big fan of Ford’s new Explorer SUV, but I have to say I’m impressed with the life-size LEGO model created by workers at Legoland Florida.

You’re probably thinking a Mustang or a Ford GT would have looked a lot cooler than a LEGO Explorer, and you’d be right, but you have to agree commissioning a LEGO model of a family car and displaying at a family attraction like Legoland Florida makes a lot more sense, from a marketing point of view. So the American auto-maker asked Legoland workers to make a realistic model of their new Ford Explorer exclusively out of LEGO, and really got its money’s worth. 22 people worked 2,500 hours piecing together this incredibly detailed replica. In total, they used 382, 858 bricks.

The LEGO Ford Explorer weighs an impressive 2,654 pounds, more than half of the original car’s weight (4,503 pounds). It will be exhibited at the Legoland Florida theme-park where it will hopefully boost sales of the original model.

via Technabob