31 overweight beauties of Italy competed for the title of “Miss Cicciona“, which translates as Miss Chubby, in the yearly contest of Forcoli.

The only entry condition for Miss Cicciona is related to the weight of the contestants. Women have to be at least 100 kilograms heavy, in order to be admitted. The lucky ones then try to impress the judges by parading in glamorous gowns, or undergarments. The bravest of the women even try striptease routines to gain an edge. The winner doesn’t get a prize, just a boost in self esteem and a huge cake to share with her competitors.

Miss Cicciona was founded to show the beauty of overweight women. Most of them are mocked and humiliated every time they go out in public, and this is a welcome opportunity to actually be proud and feel good about how they look.

This year’s winner of Miss Cicciona was 33-year old Angela Scognamiglio, from Naples. The 170 kilogram heavy beauty said she “felt like she had just won the lottery”.

Photos via ChinaNews