Lee Hyo Jong, the 52-year-old owner of a bakery and cafe in Seoul, South Korea, recently went viral for her incredibly youthful appearance and nonconformist dress style.

The London Bagel Museum cafe in Gangnam, Seoul, was already famous for its delicious pastries and welcoming atmosphere, but it recently got even more attention because of its owner, a 52-year-old woman who doesn’t look a day over 25. Lee Hyo Jong’s age became a hot topic on the South Korean online bulletin board The Qoo after someone posted photos of her along with the information that she was born in 1973, making her 52 years old. People just couldn’t wrap their heads around how she manages to maintain such a youthful appearance, but some pointed out that her dress style and slim physique help with that as well.

According to KoreaBoo, Lee Hyo Jong also runs a fashion store called Artist Komplex, and two other cafes in Seoul, Café Highwaist and Café Layered but she obviously manages to find time for herself as well, which is reflected in her eccentric fashion style.

Despite going viral online and being contacted to comment on all the attention, Lee Hyo Jong has not commented on her age so far, preferring to focus on her businesses.

Lee Hyo Jong is one of the many Asian ‘goddesses of eternal youth’ we have featured here on Oddity Central throughout the years. It all started with Masako Mizutani, but there was also Lee Su Jin, the 51-year old dentist from South Korea, 50-year-old Liu Yelin, and 47-year-old Risa Hirako. Oh, and who could forget the ‘good of eternal youth, Chuando Tan?