Japanese lingerie maker Triumph seeks to raise awareness to Japan’s failing marriage rate, with its ‘husband-hunting bra‘.

Yes, I know it’s the ugliest bra you’ve ever seen, but don’t worry, you’ll never get to see your girlfriend/wife wearing one, since it will never hit the stores. This bizarre piece of underwear, presented by lingerie model Hiromi Nishiuchi, features a timer between the cups. This represents the wearer’s biological clock, and should be set to count down to the deadline set for marriage. When the woman finds that special someone and is proposed to, she should take the ring and insert it into the slot above the clock. The countdown stops and a wedding march tune begins.

Don’t worry, it’s not like you blow up if you don’t get married until the set time runs out, the husband-hunting bra is just a nice way to pressure you into getting married until it’s too late. Statistics say the age of the average Japanese bride is 28 or over.

Photos by Getty Images

via Zimbio