Dr. Marie Catherine Klarkowski, a dentist from Munchen, Germany, has found the perfect way to open her patient’s mouths as soon as they enter her practice – she and her staff wear low-cut dirndl dresses.

Doctor Klarkowski says she came up with this unusual idea when she noticed how men looked at the waitresses wearing this kind of traditional gowns, at the annual Oktoberfest. The most important thing for us is to take away the patients’ fear. The sight of cleavages gets patients narcotised and distracted from the pain rather quickly.” says this witty dentist, who ordered 10 dresses for herself and her staff.

Believe it or not, this unusual investment paid off  as doctor Klarkowski says she receives a third more patients since the change, all male. “Competition doesn’t sleep – I know colleagues who have decorated their whole practice with Mickey Mouse and one even in Star Trek style.” the good doctor said. She also changed her 250 square meter practice into an “Alpine Lounge”, complete with an open fireplace, wooden benches and deer antlers on the walls.

“Some patients’ mouths are already wide open on entering the practice – and that is just what a dentist wants.” dr. Marie Catherine Klarkowski concluded.

via Nothing to Do with Arbroath