Capitalizing on the Japanese work culture that makes insomniacs of employees,  Coca Cola Japan has recently released a new beverage that the company claims can help people get a better night’s sleep. Aptly named ‘Glaceau Sleep Water’, the drink is perfect for those who have trouble nodding off every night and are desperate to experience deep, uninterrupted sleep.

Sleep Water is apparently enriched with a special ingredient called L-Theanine, an amino acid that is believed to decrease anxiety and stress while improving relaxation. Theoretically, this should result in better quality sleep, so it should work even for people who don’t have time for a full eight hours of slumber. The company claims that only a few hours of Sleep Water-induced rest are more than enough to feel rejuvenated the next morning.

Unlike Coca Cola’s flagship product, Sleep Water contains no caffeine. The company says that it’s light and easy to drink before bed, and is best consumed in the evening or just after a bath at night. The marketing campaign also provides additional tips for healthy slumber – aromatherapy, relaxing music, and a proper pillow.

Since Sleep Water is a relatively new product, there’s no telling if it really works or not. It seems pretty harmless, though. But whether you think this is a genuine sleep aid or just another gimmick, you absolutely have to watch the presentation video below. It’s so…Japanese!

Photos: Glaceau Sleep Water/Coca Cola Japan

via RocketNews24