Drinkable Ramen Gives the Term ‘Instant Noodles’ a Whole New Meaning

Boost Noodle is a new type of Japanese instant ramen designed to be consumed with one hand by simply sucking the contents out of a small pouch.

Instant ramen is probably the most convenient food money can buy, but one Japanese company has found a way to make it even easier to eat. Nippon Ham recently launched Boost Noodle, a type of hearty pork ramen designed for gamers who want to curb their hunger without having to take a break from what they love most. Boost Noodle ramen comes in a convenient plastic pouch and can be consumed with one hand, by simply sucking out the contents. Boost Noodle consists of a special type of yam noodles, chashu pork, menma (fermented bamboo shoots), and a mix of pork stock and seafood broths. Each pack of Boost Noodle also contains 35 milligrams of caffeine.

According to Nippon Ham, the idea for Boost Noodle was pitched by a young employee who loved playing video games for long periods of time. They pitched the need for a hearty alternative to protein bars and jerky strips for gamers wanting to eat and play at the same time, without breaking the bank or getting their expensive gadgets dirty. It sounds like an easy enough task for a noodle company, but bringing the product to market reportedly took two years.

The highest hurdle that Nippon Ham had to overcome was finding a way to prevent the noodles from becoming soggy in the mixed tonkotsu (broth). Ultimately, the company used noodles made of konnyaku yams in a denser, semi-gelatin broth. The pasteurized ramen can be kept at room temperature for up to 90 days.

Although designed primarily with gamers in mind, Boost Noodle can be enjoyed by anyone looking for a hearty snack that can be consumed with one hand, including people obsessed with their smartphones, which includes pretty much everyone nowadays.

Nippon Ham launched Boost Noodle at the end of July, for a price of 660 yen ($4.15), but the product only recently went viral online.

 

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