Organic foods are generally good for you, but there are some really weird products out there that make you wonder, “Who buys this stuff?” Like this black colored water that is supposedly better for you than plain old regular water. It’s called ‘BLK’ and it is being promoted by Albie and Chris Manzo, sons of Real Housewives of New Jersey star Caroline Manzo.
According to the product’s official website, “BLK is powerful electrolytes and a high pH. BLK is serious hydration. BLK is a delicious beverage without any sugar, carbs, or calories. BLK is here and it will defy expectations.” They’re calling it the perfect innovation of nature and science. BLK is essentially Canadian spring water infused with fulvic acid, which is a natural nutrient-rich compound that has been used in alternative therapies for centuries. When fulvic acid reacts with water the resulting beverage is black in color, which adds to the drink’s attraction. “The color is what gets people listening in the first place,” Albie admits.
The special black blend is apparently the invention of two sisters – Jacqueline and Louise Wilkie – who are now partners in the company. They developed the brew in 2008, when their mother was suffering from terminal bone cancer and was told that she had only a year to live. The sisters gave their mother fulvic acid concentrate, which eventually worked and saved her life. That’s how they got the idea for a water-based drink.
Fulvic acid has been hailed as a ‘miracle molecule’ in recent times for its detoxifying properties, due to its ability to bind to metals. but doctors and scientists have not supported this claim and lots of people think it’s just a marketing gimmick. Critics have pointed out that there is no conclusive evidence to prove fulvic acid does anything to benefit your health.
On Amazon, BLK has been getting mixed reviews. Some love it, some hate it, and some don’t know what to make of it. “It just tastes like water but it has a dirty aftertaste and it tastes really bad warm,” one user wrote. And if the reviews are to be believed, a lot of people seem to have tried it just because they’re fans of Real Housewives and the product was promoted on the show.
BLK was introduced to the market two years ago, and the company had tweeted back then that the product was a success. We aren’t sure how well it’s selling now with all the negative reviews out there, but the fact that it’s still available must mean that there are people buying it.
