Gareth Morgan, a philanthropist from Wellington, New Zealand, has come up with a unique initiative to get rid of the city’s rats. He’s offering university students a free beer for every rat they manage to catch and kill. He’s even giving away rap traps. According to Morgan, rats are a common urban pest that are ruining the native ecology of the country. In fact, he’s so passionate about preserving New Zealand’s wildlife that he’s willing to personally sponsor all the free beers. “We’re trying to make an offer that students just can’t refuse, and we’re trying to get them to be our army,” he said.
Morgan is currently running the campaign in association with Victoria University’s Science Society. According to the Science Society president Jonathan Musther, “There are obviously people who get behind it for the drinks, but then there are a lot of ecology students who are very passionate about trapping and very passionate about New Zealand native flora and fauna.”
“The lure of freebies usually gets people along,” said one student. “But when they find out what they have to do they might be a bit deterred.”